ResQ Super Vendor
CONTEXT
ResQ is a platform that connects restaurants with repair vendors to get their equipment back up and running. As ResQ scaled, the quality of the vendor experience became increasingly important. Restaurants were occasionally matched with vendors who delivered poor service, leading to customer complaints and negatively impacting their perception of ResQ.
THE PROBLEM
Not all vendors were delivering the same quality of service, but the existing vendor selection experience gave customers little indication of who they could trust. This created a difficult cycle: great vendors weren't being differentiated, while poor-performing vendors continued receiving opportunities. The opportunity was to make vendor quality more visible and use it as a signal to influence which vendors customers chose.
PROPOSED SOLUTION
Introduce Super Vendors — a new designation for vendors consistently delivering a high-quality customer experience. Rather than simply rewarding vendors with recognition, the goal was to make the badge a meaningful trust signal for customers and use it to funnel more jobs toward vendors who consistently performed well. This created a positive feedback loop: better-performing vendors receive more opportunities, while customers are more likely to have a successful experience with the vendors they choose.
Impact
The new experience helped shift vendor selection from simply finding an available vendor to finding a vendor customers could trust. By directing more opportunities toward high-performing vendors, the system also created an incentive for vendors to maintain a high level of service — aligning the interests of customers, vendors, and ResQ. Super Vendors saw a 60% increase in job volume, creating a stronger incentive for vendors to maintain high-quality service while giving customers greater confidence in their selection.
Super Vendor badge
The Super Vendor badge was designed to give customers an immediate visual signal that a vendor has earned ResQ’s trust. I modified the existing ResQ ‘Q’, incorporating a checkmark to communicate verified quality and confidence. By building the badge from a familiar element of the ResQ brand, the mark feels native to the product while giving Super Vendors a distinct identity.
The result is a simple visual shorthand: a vendor you can trust, backed by ResQ.
Vendor & Super Vendor cards
The vendor cards received a visual refresh to make the selection experience clearer, more modern, and easier to scan.Both standard and Super Vendor cards were restyled with improved hierarchy and presentation. Super Vendor cards were given additional visual distinction, featuring the new Super Vendor badge and a dedicated colour treatment to help them stand out from other vendors.
This made it easier for customers to quickly identify trusted vendors while comparing their options.
Before
After
Prioritizing high-performing vendors
Super Vendors are surfaced first, making trusted, high-performing options easier to discover and select. Customers can still expand the list to view all available vendors, giving Super Vendors greater visibility without limiting choice.
